Why Home Remodelers And Contractors Need Digital Marketing Too

Construction is one of the leading industries in the United States in terms of generating revenue. But the sector has been experiencing rapid changes.  Today, the top construction and remodeling companies rely on the internet and other modern technologies for different aspects of their jobs like reaching new clients as well as getting things done […]

The Importance of Building a Marketing Plan

Are you satisfied with the quantity and quality of leads your contractor business is generating? Do your sales effectively contribute to your contractor business’s year-over-year growth? If your answer to both questions is “no” then what you need is an effective contractor marketing plan.   Keep in mind that customers are looking for general contractor, plumbing, […]

How Serious Are You About Your Contractor Digital Marketing?

Do you still depend on traditional marketing to keep your contractor business in the game? Are you hesitant about using digital marketing within your overall contractor marketing strategy?   If yes, then you just might be missing out on huge opportunities to grow and expand your contractor business among pools of potential customers.   Traditional marketing is […]

Locally-based Marketing Company vs. A Full-service Digital Marketing Company

The world has gone digital. This means your contractor marketing needs to happen digitally as well. It is pretty well known that 97% of consumers go online to find the product and services that they’re in need of. So, if you are not digital, you are going to be invisible! The bottom line is that […]

How to Calculate And Understand The ROI on Your Contractor Marketing Strategy

If you want to understand how digital marketing is impacting your general contractor business, you need to start by measuring the digital marketing return on investment (ROI). Measuring your ROI helps in identifying and ensuring that your contractor marketing budget allocations are effective and delivering the best results on your marketing spending. One of the […]

5 Ways to Build Your Home Improvement Contractor Brand Online

Build Your Home Improvement Brand Online – 5 Ways to Accomplish Goals In this day and age it’s not enough to simply pop up a business, put your phone number in the Yellow Pages, and sit back and wait for business to roll in. With so many different choices for your consumer to go with, […]

What You Need to Know about SEO

Through this article, I’m going to explain all that you need to know about optimizing your remodeling website for a search engine, including both on–site and off–site SEO.  SEO is something that you must do if you have a website. You’re also going to want to have some tools that’ll help you in an SEO campaign. This includes resources for analyzing your competitor’s presence on the internet.     Explaining SEO  A basic explanation of Search Engine Optimization (SEO) is a method […]

Steps for Dealing with a Bad Online Review of Your Business Part 2

When you receive a bad review on your remodeling company, your first instinct will probably be to have the review removed. However, this review should not be removed. Bad reviews occur when there is a problem with the goods or services received. Instead of focusing on the bad review, reach out to the customer and […]

Steps for Dealing with Bad Online Business Reviews Part 1

A negative online review can be painful and can damage your remodeling business financially if they are not handled properly. Follow the advice below to learn how to handle a bad review and keep it from negatively impacting your business as a remodeling contractor.   First, you must understand that bad reviews will occur. When you […]