Does BBB Accreditation For Your Business Matter Anymore?
A question I often hear is, “does joining the BBB (Better Business Bureau) matter anymore for your small business?” What this really boils down to is whether the BBB is relevant anymore, especially amongst the younger generations that use the Internet prolifically? The BBB was initially formed with the mission of advancing “marketplace trust” so […]
Advertising for Home Remodeling Companies: Here’s the Difference Between Local Services Ads and Pay-Per-Click Ads
Just when you think you’ve got a handle on all the different ways to advertise online, a new digital marketing channel gets introduced. You’re probably at least somewhat familiar with advertising on social media platforms like Instagram and Facebook. And, you’ve most likely used (or at least thought about using) Google PPC (pay-per-click) to drive […]
4 Remodeling Trends in 2021 Every Contractor Should Know
In today’s world, nothing stays the same. It seems like we are adapting to the “new normal” more often. Well, the rules are no different in the remodeling realm! Research has shed light on some trends over the past 9 months that give us a sense of what builders and contractors can expect in 2022. […]
What You Need To Know About The New Google API Update
You’ve probably heard whispers about a new Google update. But what does that actually mean for your remodeling business? As the Digital Marketing experts for remodelers and contractors, we wanted to break down this new update from Google since it affects ALL Google My Business accounts – for remodelers, contractors, and all businesses world wide. […]
Your COVID-19 Marketing Plan for Contractors, Builders & Home Service Companies
The COVID-19 Pandemic and What This Means for Your Contracting or Remodeling Business We are in unprecedented times with the Coronavirus (COVID-19) sweeping the nation and the entire globe. Many Contractors, Builders & Home Services Businesses are unsure how to proceed or how their business may be impacted. If you would like to have me […]
PPC, SEO, and Being Effective
PPC or Pay Per Click is a complicated process by which one pays for clicks on certain advertisements posted in certain areas on certain sites. For Google that’s the top of every search. Whenever that ad is clicked on, the company is charged. If you stop the flow of money, the ads stop. It’s very […]
Why You Should Claim Your Contractor Business Online Listings
Customers today use the internet to find answers to common queries, information, and ideas as well as to make purchases. Which is why contractor businesses are so focused on building a robust online presence for their brand. And of course, it goes without saying that contractor businesses with a strong digital presence are the ones that […]
Why Contractor Business Marketing is Different From Other Industries
Contractor marketing is very different from other industries for the simple reason that you function in an industry that is unique and niched. Few other businesses within the services industry are required to actively promote their “on-the-job” expertise for every single service or job as much as you do. Which is why your marketing needs […]
Top 7 Advantages of Using Social Marketing For Contractors
If social is still not a part of your contractor marketing, then consider this: close to 90% of marketers say social marketing initiatives have helped drive exposure for their business while 75% say social has helped them in increasing traffic. (Source) Regardless of the scale and scope of your contractor business, social can play a critical role in […]
The Top Full Service Digital Marketing Agency For Home Remodelers And Contractors
Home Remodeler SEO is the number one digital marketing solution for home remodelers and contractors. This company, which is based in Denver, CO., has a lot of experience in helping companies find success online with multi-faceted marketing strategies. Why You Need Home Remodelers SEO There is a lot of competition online. With nearly two billion […]