Online vs. Offline Marketing for Remodeling Companies
Until 10-15 years ago marketing for remodeling companies meant mailings, posters, billboards, and advertisements. Now, with the increase of the internet, marketing has an entirely new side. Because more individuals than ever before are online, companies need to ensure they are using this source to their advantage. What many don’t realize is that these are often interlinked. Studies have revealed that 40% of […]
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]